How to Run Multiple Facebook Business Manager Accounts (2026)
Yes, you can have more than one Facebook Business Manager. Meta now calls them business portfolios, and its help center says you can personally create up to 2 and belong to as many as you're invited to. You do it all from one personal Facebook profile, and you don't need a second profile, a proxy or an antidetect browser to do it.
What gets agencies and advertisers in trouble isn't running two portfolios. It's a second personal profile, a new portfolio opened after Meta restricted the first, or client ad accounts shared in ways Meta doesn't allow. Meta links those through the people, cards, Pages and domains they share, and a different IP doesn't change any of that.
What Meta allows
Can you have multiple Business Manager accounts on Facebook?
Yes. Meta's create a business portfolio page says "You can personally create up to 2 business portfolios", and that there's no limit on how many you can belong to. So one profile can own two and work inside any number that other people own.
Is Business Manager the same as a business portfolio?
Yes. Meta renamed Business Manager accounts to business portfolios, and they live inside Meta Business Suite. Most guides and forum threads still say Business Manager or BM, so we use both names here.
How many Business Manager accounts can I create?
Two, from one personal profile. That's Meta's number, and it's the same one the BlackHatWorld thread on page one for this search arrives at. If you need a third, someone else in your company creates it and adds you.
Can I make a second Facebook profile to get more?
No. Meta's Terms of Service say "Create only one account (your own) and use it for personal purposes." Every business portfolio hangs off a real person's profile, so the only legitimate way to more portfolios is more real people, each with their own profile, or a managed Meta account your organisation sets up.
Can one Page or ad account sit in two portfolios?
No. Meta's help page says "Business assets can only belong to 1 business portfolio." Other portfolios can be given access to an asset, which is how agencies work, but only one owns it.
Meta's published limits
These come from Meta's own help center. Where a number isn't here, Meta doesn't publish it, and we'd distrust any guide that quotes one.
| Limit | Meta's number | Source |
|---|---|---|
| Portfolios you can create | 2 per person | Create a business portfolio |
| Portfolios you can belong to | No limit | Same page |
| Portfolios that can own one asset | 1 | Same page |
| Ad accounts one person can manage | 25 | Ad account limits |
| People assigned to one ad account | 25 | Same page |
| Ad accounts a new business can create | 1, until a confirmed payment | Same page |
| People with full control | Ideally 10 or fewer | Security best practices |
How many ad accounts can a Business Manager have?
It starts at one. Meta says businesses "begin with an ad account creation limit of one until they make a confirmed payment", and the limit grows from there. People with full control can see their portfolio's current limit in Meta's help article on finding it.
Does closing an ad account free up a slot?
No. Meta says "A closed ad account still counts toward your ad account limit", and ad accounts can't be deleted from a portfolio. Don't open throwaway ad accounts expecting to clear them later.
What happens when I hit 25 ad accounts?
You, or someone with full control, removes your access to ad accounts you no longer use. That cap is per person, so a team of three can cover 75 ad accounts between them without anyone breaking a rule.
How to create a second Business Manager
These steps follow Meta's own help page. Where it says our advice, that's us, not Meta.
Step 1: Go to business.facebook.com
Log in with your Facebook profile or, if your organisation uses one, a managed Meta account. Managed accounts need organisation management permissions in Organization Manager before they can create a portfolio.
Step 2: Open the menu below Home
Click the dropdown under Home in the top left, then Create a business portfolio.
Step 3: Name it after the real business
Meta says the name should match your business's public name because it's visible across Meta, and it can't contain special characters. Our advice: don't name portfolios "BM 2" or "Backup". A portfolio named after a real company is easier to verify and easier for your team to tell apart.
Step 4: Use a business email
If you're on your Facebook profile, Meta asks for your name and a business email, then sends a confirmation to it. Meta's security page recommends removing users "whose email addresses aren't related to your business", so start with one on the company's domain.
Step 5: Add the assets that belong to it
Add the Page, Instagram profile, ad account, pixel and any app that this business owns. Meta notes a new portfolio or ad account may not get every advertising feature straight away, and Business Support Home shows what you've got access to.
Step 6: Add a second person with full control
Meta recommends, but doesn't require, 2 active people with full control. It's called second admin approval, and it means one person's locked-out profile doesn't lock the whole business out.
Switching between Business Managers
How do I switch between businesses in Meta Business Suite?
Everything you belong to sits under the same personal login, so there's no signing out. The portfolio menu is the dropdown in the top left of Business Suite, the same one you used to create the portfolio.
Can I manage Pages from two portfolios in one view?
No. Meta's help page on managing multiple Pages and Instagram accounts says you can manage several assets at once only when they're in the same business portfolio, and only on some tabs in Content, Insights and Monetization.
Can I use multiple Business Managers on iPhone or the app?
Yes, they're the same portfolios whatever device you're on, because they belong to your profile, not to the phone. Meta's step-by-step pages we read describe the desktop site, so do the setup there and use the app for day-to-day posting.
Do I need a separate browser for each Business Manager?
No. One login covers every portfolio you belong to. Our advice: if a client insists on a login only they control, use a separate browser profile for it so you never post to the wrong business by mistake. That's about avoiding mix-ups, not hiding anything.
Running client accounts as an agency
This is the case most people searching this are in, and Meta has a sanctioned route for it.
Should an agency create a Business Manager for every client?
No. The client owns their portfolio and assets, and adds your agency as a partner. You get access without owning anything, the client keeps their Page if you part ways, and you never need more than the 2 portfolios you can create yourself.
What is agency verification?
Meta's account sharing page says "Only agencies that have completed agency verification can access ad accounts that belong to other businesses." Without it, a portfolio can only manage ad accounts owned by the same company. You start it in Security Center.
Why did I get an account sharing restriction?
Because an unverified portfolio tried to request or share access to an ad account owned by another business. Meta's fix is agency verification, or making sure each ad account is tied to the business that owns the portfolio.
Can I use one ad account for two clients?
No. Meta's Advertising Standards say each advertiser or client "must be managed through separate ad accounts", and that you mustn't change the advertiser on an established ad account. New client, new ad account.
Can I sell or rent admin access to a Business Manager?
No. The same page says you must not sell, rent, buy or exchange site privileges like admin access, for assets you own or manage. That covers the aged-BM and rented-ad-account trade advertised on forums.
What links Business Managers together
Meta's Account Integrity policy says it may restrict Business Managers and ad accounts that are "Owned by the same person or entity as an account that has been disabled", or that show "Close linkage with a network of accounts" that violates its policies. Here's what that linkage is made of, and which part a proxy touches.
The people in it
Every portfolio is run by real profiles. An admin who sits in two portfolios connects them by definition, which is fine until one of them is restricted.
The payment method
A card or credit line shared between ad accounts ties them to the same payer. Meta's security page even lists shared credit lines as something to audit.
The Pages, pixels and domains
Ads point at a Page and a website. A new portfolio advertising the same domain as a restricted one is the same advertiser, whatever else changed.
The business details
The portfolio name, business email and any verification documents describe a company. Two portfolios with the same company behind them are related, and Meta expects them to be.
The IP address
Meta doesn't publish anything about IPs for business portfolios. A team logging in from one office shares an address, which is normal. A proxy changes this signal and only this one, and it's the weakest link on the list.
What gets every asset restricted at once
Meta's policies name the cases where a restriction spreads beyond one ad account. In Meta's words where we quote:
| What happened | Meta's words | What it means |
|---|---|---|
| A new portfolio after a restriction | Assets "Created or repurposed to evade a previous account or entity removal" | A replacement BM is a violation in itself |
| Same owner as a disabled account | "Owned by the same person or entity as an account that has been disabled" | Your other portfolios can be restricted too |
| A network of linked accounts | "Close linkage with a network of accounts or other entities that violate or evade our policies" | Shared admins, cards and Pages carry it across |
| Helping someone evade | "Helping anyone evade or circumvent our enforcement" is prohibited | Agencies rebuilding a banned client's setup are on the hook |
| Selling or renting access | Must not "sell, rent, buy or exchange" admin access | Bought or rented BMs are out |
| Scripted account creation | Meta may ask for more information about accounts created "through automated means, such as scripting" | Mass-created assets draw review |
Can I create a new Business Manager after mine was restricted?
No. That's the exact case Meta's Account Integrity policy describes, and the top answer in the r/FacebookAds thread on this search says you'll usually have to confirm your ID with Meta, not work around it. Request a review in Account Quality instead. We won't help with anything else, and a proxy wouldn't either.
If one admin is restricted, does the whole business stop?
Not necessarily. Meta's Advertising Standards say that if a user account is restricted from advertising on a Business Account or ad account, "other members of those accounts may still be able to advertise." It's another reason to have two people with full control.
How do I appeal a restricted Business Manager?
Through Account Quality, where Meta says you can request a review if you think an ad account, user account, Page or Business Account was restricted by mistake.
Mistakes that get Business Managers restricted
A second personal profile to create more portfolios
Meta's Terms allow one personal account. Every portfolio created from a second one rests on a profile that breaks them.
Buying an aged Business Manager
Buying admin access is banned by name, and you'd inherit whatever the last owner did with it.
Putting two clients in one ad account
Meta wants one ad account per advertiser, and switching an established account to a new client breaks the same rule.
Sharing client ad accounts without agency verification
That's what triggers the account sharing restriction. Verify the agency first.
Leaving old staff in the portfolio
Meta's security page says bad actors target inactive accounts, and recommends removing people who haven't logged in for 90 days.
Admins without two-factor authentication
Meta recommends removing users without passkeys or two-factor authentication. A hijacked admin profile is how a lot of portfolios end up running ads nobody approved.
Too many people with full control
Meta suggests 10 or fewer. Give everyone else partial access to the assets they work on.
Opening ad accounts you don't need
Closed accounts still count toward your limit, and Meta says ad accounts that haven't run ads in a year are more likely to be targeted by bad actors.
First month on a new Business Manager
Meta doesn't publish a warm-up plan, so this is our recommendation. The aim is a portfolio that looks like what it is: a real business with a real team, spending like one.
| Weeks | What to do | Avoid |
|---|---|---|
| 1 | Business name and email, 2 admins with 2FA, connect the Page and domain | Public email addresses, admins nobody on the team knows |
| 2 | One ad account, a card in the business's name, a small first campaign | Opening several ad accounts on day one |
| 3-4 | Raise spend gradually once the first payment clears; start agency or business verification if you need it | Jumping straight to the daily budget of an established account |
| 5+ | Add ad accounts as real clients or brands need them | Ad accounts that exist only as spares |
Do you need a proxy for multiple Business Managers?
Almost never. Here's how we'd decide.
Two businesses of your own: no
Create both portfolios from your profile. They're meant to be connected to you.
An agency managing clients through partner access: no
The client owns the assets and adds you. Your office connection is what Meta expects to see.
A team sharing one office: no
Many profiles behind one office IP is how every company looks. Give each person their own profile and access.
Replacing a restricted Business Manager: no, and nothing here helps
The new one is linked through you, your card or your domain, and creating it is the violation.
A client who refuses to be linked to your other clients: maybe
Some clients want their ad accounts run from a connection no other client shares. That's the case our Facebook Ads proxy page covers: one dedicated line per client, held still, not rotated.
A media buyer outside the US running US accounts: maybe
A login from a country that doesn't match a profile's history can get asked to confirm it's you. A US mobile line gives a remote buyer a steady US address. It doesn't change who owns anything.
What antidetect-browser guides leave out
Several page-one results sell a separate fingerprint and proxy per Business Manager. Meta links portfolios through admins, cards, Pages and domains, all of which a browser profile leaves exactly where they were. The only reason to hide two portfolios from each other is to do something Meta's Account Integrity rules already name.
Which IP type, if you use one at all
Meta publishes no rule about IPs for business portfolios, and the views below are our advice, not its rules. For the general reasoning, see how many accounts per mobile proxy.
| Connection | What it looks like | Our view for Business Manager |
|---|---|---|
| Office or home connection | An ordinary business or subscriber | Right for your own portfolios and partner access |
| Dedicated mobile line | A phone on a US carrier, shared with ordinary subscribers through CGNAT | One per client who must stay separate, or a remote US buyer |
| Residential pool | Someone's home address, rotated between customers | An address that changes under a logged-in admin looks like a hijack |
| Datacenter or VPN | A hosting company's address | More security checkpoints, other people's history on the IP |
| Free proxy lists | A stranger's server | Never for an account with a card attached |
Does Meta block VPNs on Business Manager?
Nothing in the policies we read bans a VPN. A shared VPN or datacenter address carries strangers' traffic, though, which is IP reputation, and that history comes along on every login from it.
How many Business Managers per IP would we run?
Our recommendation: all of your own portfolios on your normal connection, and one dedicated line per client only when that client asks to stay separate. Mobile carriers already put many subscribers behind each address through CGNAT, so a shared IP on its own isn't what Meta acts on.
Where White Cloak fits
We sell dedicated US mobile proxies, so weigh this accordingly: most people running several Business Managers don't need one. Meta gives you 2 portfolios per profile, unlimited membership, partner access and agency verification, and the restrictions that hurt come from shared owners and assets, not addresses. Where a line earns its place is the narrow agency case on our Facebook Ads page, the same work for Google Ads, and client work at a social media agency. On Meta's other apps, Instagram account management and Threads follow similar rules. If your question is Marketplace rather than ads, Meta's one-account rule applies there too. You can test a line on the free trial.
Need a dedicated US carrier IP for a client account that must stay separate? HTTP and SOCKS5 credentials are issued instantly.
See plansRelated guides
Frequently asked questions
Can you have multiple Business Manager accounts on Facebook?
Yes. Meta's help center says you can personally create up to 2 business portfolios, the new name for Business Manager accounts, and there's no limit on how many you can belong to.
How many Business Manager accounts can one person create?
Two per personal Facebook profile. To work in more, another person in your company creates the portfolio and adds you, or a client adds your agency as a partner.
Can I create a second Facebook profile for more Business Managers?
No. Meta's Terms of Service say to create only one account, your own, and use it for personal purposes. Each business portfolio has to sit on a real person's profile or a managed Meta account.
How many ad accounts can a Business Manager have?
A new business starts with an ad account creation limit of one until it makes a confirmed payment, and the limit grows from there. One person can manage up to 25 ad accounts, and closed ad accounts still count toward the limit.
How do agencies manage client ad accounts?
The client owns its business portfolio and adds the agency as a partner. To access ad accounts that belong to other businesses, Meta requires the agency to complete agency verification in Security Center.
Can one Page belong to two Business Managers?
No. Meta says business assets can only belong to 1 business portfolio. Other portfolios can be given access to the Page, but only one owns it.
Can I manage Pages from different Business Managers together?
Not in one view. Meta Business Suite lets you manage several Pages and Instagram accounts at once only when they're in the same business portfolio, and only on some Content, Insights and Monetization tabs.
Can I create a new Business Manager after mine was restricted?
No. Meta's Account Integrity policy says it may restrict business assets created to evade a previous removal, or owned by the same person as a disabled account. Request a review in Account Quality instead.
Is it allowed to buy an aged Business Manager?
No. Meta's Advertising Standards say you must not sell, rent, buy or exchange site privileges such as administrative access to assets.
Do I need a proxy for multiple Business Manager accounts?
Usually not. Meta links portfolios through admins, payment methods, Pages and domains, not the IP. A dedicated line only helps an agency keeping a client on a connection no other client shares, or a remote buyer who needs a steady US address.