Rotating proxy

A rotating proxy changes the IP address you present — on a schedule, on demand, or on every new connection — so a run of requests does not all come from a single address. Rotation is a behaviour, not a type of proxy: mobile, residential and datacenter proxies can all be set up to rotate.

Why it matters when you buy proxies

Rotation exists to spread a workload so no single address looks like it is doing an unusual amount. It is the right tool when the requests are independent of each other and nothing needs to remember who you are.

It is the wrong tool the moment a session is involved. If your address changes halfway through a logged-in session, the site sees the same account jump networks mid-request, which looks worse than any amount of steady traffic. That is what a sticky session prevents.

Two ways it is sold

• Pool rotation. You connect to one endpoint and the provider picks a different IP from a shared pool for you — see backconnect proxy.
• Device rotation. You have your own device and ask it for a fresh carrier IP when you want one. White Cloak works this way: rotate with one click in the dashboard, or set a schedule, and each rotation pulls a new IP from the carrier pool.

For the step-by-step on both the manual and the scheduled version, read how to rotate a mobile proxy IP.